A Curiously Unsweet Chocolate Milk: Danish Cocio
Monday, February 8, 2010 at 11:39AM The folks at Cocio USA sent me several bottles of their one and only chocolate milk. The drink, which hails from Denmark, contains only three ingredients: milk, cocoa, and sugar. It’s not made from just any three ingredients, though. Their cocoa is freshly Dutch-processed and their milk comes from hormone- and antibiotic-free Danish cows. If you’re thinking along the lines of those “Happy Cows Come from California” ads but with Dutch windmills in the background, then we’re on the same page.
Cocio is to Nestle what Valrhona is to Hershey’s. Am I saying to be an elitist? Of course not, but you can taste the difference. Whatever it is, though, it certainly makes Cocio taste different from any chocolate milk you’ve ever had. The packaging is kid-friendly yet sophisticated. The bottle comes in the cute “stout” or the regular “tall” versions. The textured glass bottles are just plain fun to drink out of. And the taste? To be honest, I have to admit I wasn’t keen on it in the beginning. It’s fairly un-sweet, it has an unusual mouthfeel, and it’s just overall quite different. Too different? Surprising even myself, I found that after a few days of sipping, I noticed myself actually craving it. The low sugar content may be a bit hard to get used to, but once you adjust, it reveals actual flavors and tastes not associated with anything made in America. Not that we’d put too much sugar or high fructose corn syrup in anything, right?
If you haven’t heard of Cocio, don’t feel too bad. It’s been around in Europe for over five decades, but it’s really only made it into the U.S. for the past few years. Cocio is imported from Denmark and has a shelf life of two years. It’s available in select stores around the country including many Whole Foods, Gourmet Garage, and Valli locations in CA, NY, and IL. Order online or visit http://www.cociousa.com/ to find out more. And don’t worry, you can still drink your Nestle bottled chocolate and eat your Hershey’s, and I won’t tell. We all do it all the time, and there's nothing wrong with that.
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